Seattle’s Best Coffee

Seattle’s Best Coffee came to us seeking a print ad that would communicate that our smooth blends will give parents an equally smooth morning during the craziness of the back-to-school time period. While we needed to cue back-to-school, we had to avoid implying that coffee is a product for children.

The result? A whimsical but carefully crafted visual that cues both back-to-school and smooth without ever becoming childish. Clients were pleased to report that 54% of readers surveyed noted that they saw the SBC ad and 58% of those readers reporting that they took action.