Perfect Pairings
Client: Starbucks
Services: Recipe Photography & Evergreen Content, In-Store
Award: Graphis Photography Annual, Honorable Mention
Our goal with Perfect Pairings was to drive awareness and trial of the Starbucks Pairings portfolio by showing and telling our target we’ve crafted these coffees to pair easily with everyday foods to bring out the best flavors in both. Using beautiful photography to communicate how coffees were crafted to complement the everyday foods, creating an experience that’s more delicious than the sum of its parts.
The images were used on the Starbucks Coffee At Home website and helped drive the most traffic to the product pages across all three blends. Page views went up 40% from late July to late August.
